Pedro Ferro serves as Operating Partner for Michigan Capital Advisors. Ferro has more than 30 years of experience in commercial vehicle and aftermarket industries. Ferro has been a managing partner with Luzio Strategy since 2017. Before Luzio, Ferro served as CEO of Fras-le and COO of Randon Auto Parts in Brazil.
From 2011 through 2014, Ferro was president of Meritor’s aftermarket division, following a period in China where he served as the head of the Asia Pacific and Industrial BU, responsible for the company’s business in off-highway, military, bus and coach, fire and emergency. Before re-joining Meritor, Ferro was president of Commercial Vehicle Undercarriage for Berkshire Hathaway / Marmon Group, between 2007 and 2011. Ferro was responsible for a group of manufacturing companies in brakes, axles, and suspensions, including Webb Wheel, TSE Brakes, Marmon-Herrington, and Triangle Suspensions.
Between 2001 and 2007, Ferro served as VP/GM for Specialty, CV Emissions, and Braking Systems for ArvinMeritor. During his time at ArvinMeritor, Ferro led the supply of undercarriage products to large defense programs such as FMTV and MRAP, braking systems to global OEMs and the development of a new CV emissions business and technologies. Pedro joined ArvinMeritor from a position as Executive Vice President of Sales, Marketing and Distribution with Motor Coach Industries, where he participated in the LBO and turnaround of the company.
Between 1985 and 1998, Ferro held several senior leadership positions with Cummins in the Americas region (Brazil, Mexico, and the USA), including area director for Latin America based in Miami. In 1996 Ferro was named Vice President of Automotive Information Products, responsible for leading the development of a new generation of electronic products and controls for Cummins.
Ferro holds bachelor’s degrees in both mechanical and production engineering from FEI university in Brazil, as well as industrial administration from FCAV in Brazil. Ferro currently serves on the board of Randon SA.